Sunday 2 May 2010

Why Women Live Longer...



This is certainly advertisement or at least was used to promote company`s product using stron semiotics. In real work situation like this has happened many times and this could another reminder that woman`s beauty is killing. The woman in the picture did not even notice what happened and even the sound of crashing car did not manage to get her attention.
Each man in the photograph who is distracted by the woman has a profession: guard, barber and gardener. This may be a signifier of the contrast of a middle class woman against a patriarchal working class background. For example, in figure 1 we see a smartly dressed woman placed against a dark and dreary underground station backdrop, and in figure 2 we see a pretty girl in a short dress contrasted against an enclosed and claustrophobic looking barber shop. The signified concept here is undoubtedly that when wearing Wallis clothes, you stand out.

http://www.aber.ac.uk/media/Students/sar9502.html

No comments:

Post a Comment